On March 25, 2026, Apple announced that Analytics in App Store Connect receives its biggest update since its launch, adding more than 100 new metrics focused on monetization and subscription data.
The update includes new cohort capabilities that let developers analyze user behavior based on attributes such as download date, download source, and offer start date, with data aggregated to ensure user privacy.
Two new monetization peer group benchmarks became available: download-to-paid conversion and proceeds per download, incorporating differential privacy techniques.
Developers can now export two new subscription reports via the Analytics Reports API for offline analysis and integration with external data systems.
Additional filters allow up to seven filters to be applied to selected metrics at once, and a new App Store Analytics Guide was added in App Store Connect Help.
